Sorry Jaymo, I thought your original comment...
...was a perception of a lack of ambition.
I have no issues with selling players to balance the books, but if we are selling good players, not really reinvesting in the playing squad and still not balancing the books particularly well then you have to look and ask seriously, where is this money going.
Last season we brought in Wallace and Nolan - both quality players that will command a higher free if sold. We then have St Ledger, Billy Jones, Chaplow (when fit) and (at a push as I've seen him play) Trotman.
I personally don't think we do bad in reinvesting in players.
One thing to think about though: one of the main reasons why we've attracted our fair share of decent players isn't due to paying decent wages. It's about 'selling' the club to them, including the lure of successive, decent, solid managers (again, par Simpson) and a squad that competes there, or thereabouts, in an ultra-competitive league.
In short: a well-run club.
😀