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Match Pricing Update.

Match Pricing Update.

Jack Daniels

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How do other clubs manage to get around this loophole? We have been stung in the past (Sheff United).


In May we published our season and matchday ticket prices for the 2019/20 season.

Within that announcement, we included a provision to encourage our supporters to make full use of the convenience of our electronic entry system by charging £2 less on matchdays for those purchasing the game on their member card, rather than purchasing a paper ticket at the ticket office.

A consequence of this was that away fans would be charged the higher price as they would not have access to the club’s membership scheme.


However, upon consulting with the EFL, it became clear that we could not restrict access to the pricing benefits of our member scheme to Preston North End supporters.

Therefore, to avoid an unacceptable situation whereby a home fan could find themselves paying more to watch a match than an away supporter, we have decided to update this element of our matchday pricing plan.

Shortly, when tickets for 2019/20 home fixtures go on sale, all home and away tickets will
no longer carry a £2 premium for the purchase of a paper ticket from the ticket office. To encourage use of a member card in the future, however, any home supporters who choose to purchase in this way, will be issued with a card.

Buying a ticket on a member card is the most convenient way to purchase a ticket and enter the stadium. Supporters can purchase their ticket for the match by logging into their account at home or by phoning the ticket office and adding the game to their card, which then allows access through the turnstiles. There is no need to visit the ticket office in person or receive any tickets through the post.

Print at home tickets will also be available for the first time in 2019/20 and the first time a fan purchases in this way, they will also be sent a membership card, allowing them to load tickets to it in the future.
 
How do other clubs manage to get around this loophole? We have been stung in the past (Sheff United).


What they do is put the away fans in a shit area of the ground, then have a “comparable” area for home fans and charge them both the same high price. Eg Ipswich.

Another way round it, and What North End should have done IMO, is sell season tickets on the town end cheaper to try and fill it, but make the match day admission price on TE say £33 or higher depending on category of game.

You can still have finney and Invincibles available as pay on the day at the normal, or slightly cheaper prices as away fans are benchmarked against the equivalent end for home fans. That way we could encourage more season tickets sales on TE and charge clubs like Leeds the same rip off prices we have to pay. The plastics do this also, so we could get them back.
 
How do other clubs manage to get around this loophole? We have been stung in the past (Sheff United).



Shef Weds and Leeds have a membership scheme that costs about £50, this entitles the member to a £15 discount off every home ticket they buy, it also allows these clubs to charge away fans brewsters as that is the advertised price of a match day ticket.
 
So the league kick off about us charging £2 more and the for-mentioned clubs can still mug everyone else off.
 
Blackburn have given a ‘Category A+’ just to Leeds and Sheff Wed to essentially reciprocate the rip off prices.

I actually have no issue with this as many fans at Sheff Wed and Leeds just laugh about their away prices. If they start being charged reciprocal prices they might put pressure on their clubs to lower away pricing.
 
Blackburn have given a ‘Category A+’ just to Leeds and Sheff Wed to essentially reciprocate the rip off prices.


Looks like we'll be charged £28 then at Ewood - still £8 too much but a sign of how £30+ seems to be all too regular that £28 almost seems reasonable.
 
Disabled ticket went up by £40.
An increase of 25%, 12.5 times higher than the UK current rate of inflation.
That's a nonsense stat. It's like saying someone who's on 50p an hour should be delighted to get a wage increase to a quid an hour because it's a 100% increase, 50 times the rate of inflation.
The real question is how the cost of a disabled ticket compares to that of other comparable teams.
 
"Therefore, to avoid an unacceptable situation whereby a home fan could find themselves paying more to watch a match than an away supporter, we have decided to update this element of our matchday pricing plan."

So this means we couldn't charge the away fans the 'full' price of £26 but would be charging home fans that if they bought a paper ticket?

You'd have thought they'd have checked with the league before issuing the prices in the first place.

It must be 3 years now I've been saying they should make the Town End £28 (or similar) for an adult but make the season ticket prices so attractive you'd be a fool not to buy one (say c£340), have a 12th man campaign, pack it out for every game but then we'd be able to charge away fans more which was clearly the aim of the initial pricing. Keep the IP and STFS prices the same for the casual supporter to pay match by match if they wish.
 
PNE are definitely missing out on away fans revenue. With some big teams in the championship we sell out the Kop quite a few times. However they structure it there's more money to be made from away ticket sales.
 
Here at PNE we do things in a decent manner, regardless of how other clubs operate. Most away fans are decent fans just like most of ours are. Lets continue to treat them fairly and hope that their clubs see the light and stop ripping off our fans.
 
PNE are definitely missing out on away fans revenue. With some big teams in the championship we sell out the Kop quite a few times. However they structure it there's more money to be made from away ticket sales.
The Kop won’t be filled as often this season.
We’ve lost Aston Villa, Sheffield United and Bolton Wanderers, also getting Charlton promoted instead of Sunderland. And Fulham and Cardiff coming down won’t help.
 
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