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Poor Attendance

Poor Attendance

Re: Poor Attendance

Jay said:
Good and simple idea by Voldemort. Seems obvious when you think about it.
Looks like PNE don't have any Marketing Dept. or if we do, then they don't have many good ideas.
In any business, you have to remove as many obstacles/objections as possible (if not all obstacles) to help make the sale. At the moment, PNE seem to be making it more difficult and putting more obstacles in the way.
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Ah! You obviously missed the fact that the PNE Marketing Team won an award last year. However their school report should read 'could do better'.
 
Re: Poor Attendance

I'm sure they have done an anlysis and worked out, extra on the day brings in more money.

This is the normal strategy of most businesses and allows them to manage their resurces better. Knowing your needs prior to the day is better.

The issue is and will be for the foreseable future Prestons inability to market themselves as a trendy club. Until we can tap into this market, we will nt move much in the attendences department.

Preston has not moved n in years..It's still PNE of old. It needs a new brighter strategy to bring in people. A vibrant marketing strategy, rather than the same old same old one.

This is whats needed. Not the BOGOF stuff or cheaper on the day. You can't sell to non existent people, you only will hurt your own margin on people who would of paid the extra anyway.
 
Re: Poor Attendance

motiv said:
I'm sure they have done an anlysis and worked out, extra on the day brings in more money.

This is the normal strategy of most businesses and allows them to manage their resurces better. Knowing your needs prior to the day is better.

The issue is and will be for the foreseable future Prestons inability to market themselves as a trendy club. Until we can tap into this market, we will nt move much in the attendences department.

Preston has not moved n in years..It's still PNE of old. It needs a new brighter strategy to bring in people. A vibrant marketing strategy, rather than the same old same old one.

This is whats needed. Not the BOGOF stuff or cheaper on the day. You can't sell to non existent people, you only will hurt your own margin on people who would of paid the extra anyway.
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Well, with PNE's pedigree, (albeit an antiquated success story) first club to do the double, founder members of the league, the origial Invincibles etc. etc. surely the marketing people can use some of this to attract potential new customers?? Theres no other club that can say they were the first to do the double, or the first team to go unbeaten in an entire season!
We also have the National Football Museum right next to the ground for goodness sake!!
 
Re: Poor Attendance

Honestly, that would of made me run a mile asa kid. Support PNE, we have a museum!

Having an history is just that..History. As a club, we've got to move on. It's good to have the history, but it makes you look old to keep quoting it.

Better to be fresh with new ideas than flogging the old cathorse of "We did this, we did that, we used to be good, etc, etc"

We need people turning up for what we have. Regardless of what people say having the girls dancing is a good thing. We need more entertainment, more attractions, more colour even.

Something that just says...fun. It's a global market now and the league is the second highest in people watching it. If we want to stay in the past, using the same marketting as everyone else..then I'm afraid to say, this is what we have. We can't bring in more people without invigorating the local population to "want" to come.
 
Re: Poor Attendance

motiv said:
Honestly, that would of made me run a mile asa kid. Support PNE, we have a museum!

Having an history is just that..History. As a club, we've got to move on. It's good to have the history, but it makes you look old to keep quoting it.

Better to be fresh with new ideas than flogging the old cathorse of "We did this, we did that, we used to be good, etc, etc"

We need people turning up for what we have. Regardless of what people say having the girls dancing is a good thing. We need more entertainment, more attractions, more colour even.

Something that just says...fun. It's a global market now and the league is the second highest in people watching it. If we want to stay in the past, using the same marketting as everyone else..then I'm afraid to say, this is what we have. We can't bring in more people without invigorating the local population to "want" to come.
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Actually smart arse, I was referring to the fact that PNE could & should make more of the fact that we have the National Football Museum on our doorstep. i.e. offer a discounted match day ticket to those people coming from out of town who go to look round the museum. Obviously this would have to be policed somehow, because the museum admittance is free & PNE fans who go on regularly could try to abuse this by going through the museum to get a discounted ticket.
This idea (and it's only an idea so spare the abuse) might get more people on the matches & may even hook some long term supporters who otherwise wouldn't have even considered going to watch PNE.
But the idea went way over your clever little head. So sorry about that 😉
We also have a huge University Student population that isn't tapped into to it's full potential. (as has been said before)
Anyway, dont be shy with your own suggestions to make people 'want' to come. Maybe you could channel some of your sarcastic energy in a more fruitful direction?
 
Re: Poor Attendance

Interesting to see Milwall having an advertising campaign that emphasises 'real' football. Maybe there is something in that, after all trying to appeal to the 'fashionable' market is very difficult when you are within 30 miles of some of the most, currently, famous and fashionable clubs in the country. 🙂

If this really was a business with the sort of monopoly power PNE have (Only professional football club in Preston) then we would be working harder on making people they want the product than on the product. I am sure every one of us buys something because of marketing that is in fact far worse than a frustrating home draw with QPR 🙂 .

Generally we should make attending games easier, better pay on the day facilities, easier transport?, prices more in keeping with the game in question (Only use the £3 extra when the game is against higher opposition perhaps, thus still rewarding the people who help the club plan demand by buying in advance). Secondly, make the experience at the game better, half-time entertainment, catering options, general atmosphere of positivity and inclusiveness.
 
Re: Poor Attendance

Whoa! calm down. You're a little tetchy arn't you. I wasn't having a dig at what you said in any way, shape orform. I was just saying, perhaps we sould look towards the future...not the past.
 
Re: Poor Attendance

Jay said:
Well, with PNE's pedigree, (albeit an antiquated success story) first club to do the double, founder members of the league, the origial Invincibles etc. etc. surely the marketing people can use some of this to attract potential new customers?? Theres no other club that can say they were the first to do the double, or the first team to go unbeaten in an entire season!
We also have the National Football Museum right next to the ground for goodness sake!!
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Do you really think that stuff that happend in the century before last is going to attract new punters now, in 2006
 
Re: Poor Attendance

White in Exile said:
Do you really think that stuff that happend in the century before last is going to attract new punters now, in 2006
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Just re-read my last post. I can't be bothered arguing with you. Anyway, you're quite capable of having an argument with yourself.
I'm only making suggestions & trying to think of ideas, rather than wasting my energy thinking of clever put downs for all the other MB users.
 
Re: Poor Attendance

All of these arguments about PNE's history stand as playground arguments. We do remain the only team to complete an entire domestic season unbeaten 🙂 . Further they work with people who do not know anything about PNE, my friends that have come to Manchester from other International Universities obviously have not heard of PNE, but are then impressed with these statistics, then watch games on telly thinking that we actually have some quality about us, so see that when we play. Within weeks they then come to PNE games and see us in a positive light, especially after having been round the NFM. All make or will make return visits to watch other games and have replica shirts (albeit while they were being sold for £10 🙂 )

This is not to suggest they are strong reasons for anyone to come to watch PNE, which is different from supporting PNE, but if they bring one more person through the gate then that is better than nothing.

As I said above the 'real' football position is what we should be selling, because we do not have any of the fashionable or well known players at the club (and are unlikely to in the near future). History is a part of that, the present is the major part, and the future is also an important factor.
 
Re: Poor Attendance

strpne said:
All of these arguments about PNE's history stand as playground arguments. We do remain the only team to complete an entire domestic season unbeaten 🙂 . Further they work with people who do not know anything about PNE, my friends that have come to Manchester from other International Universities obviously have not heard of PNE, but are then impressed with these statistics, then watch games on telly thinking that we actually have some quality about us, so see that when we play. Within weeks they then come to PNE games and see us in a positive light, especially after having been round the NFM. All make or will make return visits to watch other games and have replica shirts (albeit while they were being sold for £10 🙂 )

This is not to suggest they are strong reasons for anyone to come to watch PNE, which is different from supporting PNE, but if they bring one more person through the gate then that is better than nothing.

As I said above the 'real' football position is what we should be selling, because we do not have any of the fashionable or well known players at the club (and are unlikely to in the near future). History is a part of that, the present is the major part, and the future is also an important factor.
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Thanks for that Strpne. At last someone who understands where I am coming from!! We shouldn't be so quick to belittle our club, or forget about our heritage.
 
Re: Poor Attendance

as i said earlier i would love to watch every match but unfortunatly pne dont pay my wages!i did have a season ticket for the past five years but circumstances change as i am sure it does for other people.it dosent however mean that i am not a pne fan.
 
Re: Poor Attendance

WarrenJoyce9 said:
Sign Matt Jansen? Play in pink? Offer a £10 reduction for them (then just watch how many we get!)
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Some great ideas there. But isn't there a danger of PNE fans turning gay just to get £10 off? I know I'll give it a try for a tenner...😎
 
Re: Poor Attendance

kc1968 said:
Some great ideas there. But isn't there a danger of PNE fans turning gay just to get £10 off? I know I'll give it a try for a tenner...😎
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My worries too. The pink pound isn't all we think it is.

To be fair, most gays have more intelligence than to come to North End anyway. They spend their cash on better stuff.
 
Re: Poor Attendance

I have noticed that Chelsea are advertising more and more for people to buy tickets for their games, have just heard an advert for their Champions League game tomorrow against Werder Bremen.

To be honest I think PNE could come up with better advertising than the one I just heard. Do we advertise on Local Radio (Aside from any links with Rock FM?)? Of course this returns us to what we would be advertising, but... 🙂
 
Re: Poor Attendance

This has been a great thread with a few good points raised.

We can either do nothing and hope more come through, or we can pro actively seek out more fans to come and watch PNE.

To say there aren't that many fans is pure bunkum, we have seen full houses at deepdale on many occasions over the last 5 years. There will no doubt be 15000 home fans for the games against Sunderland and Leeds, its keeping them thats the problem.
I asked a question earlier no one answered. Have PNE been in touch with you asking why you havent renewed your season ticket? Have they offered you discount tickets instead? This is an obvious thing to do if your losing business, its what sky, bt, orange, many companies do if you cancel a contract.

The season ticket list should go back years and there could well be thousands of lapsed supporters. It could take only a couple of freebies to bring that season ticket back, it may take a few more.

The other situations that we do little about is the Asian population and the student population. Have we an Asian supporters club? If not why not?
Do we encourage the student population to come to deepdale?
While were at it why don't we encorage pubs and clubs regulars to come to the games. Getting minibuses from the pubs with a free ticket for the driver/landlored may encorage extra support.

Just giving free tickets to schools and hoping they come isn't the only option!
 
Re: Poor Attendance

Another small oversight by me it seems. No PNE have not been in touch with regard to my not renewing my brothers season ticket, which he had held for the past 6 years from Leicester. As it is he is working now, in a job that includes working alternate saturdays and can not justify the trip up to Preston for a Saturday now we no longer have family in the area. Obviously such information would not help the club to get him to come back, indeed there is very little that would get him to buy another season ticket.

I have mentioned the student issue a few times, copying Manchester City in allocating a block in a less popular part of the ground (Say the bottom corner of the AKTE near the finney, or the lower part of Block M/N that is currently unused in the Shankly divide and letting them buy tickets through UCLAN's own ticketing services may be an option (Prices to reflect location).

I am not sure about the Asian idea, I do agree we should work to improve our profile amongst all communities and that there is a market there to tap into, but am never 100% convinced by positive discrimination schemes of that sort.

The idea about pubs and minibuses is a good one, though we would have to have a parking provision, it is surely workable.
 
Re: Poor Attendance

Jay said:
Very poor attendance today. The Top of The League side come to Deepdale and we only get around 12,000 on the match.
What's the stayaways excuse?
Yes the cost is a reason for some people, but there are a lot of people in the Preston area who could easily afford to watch PNE on a regular basis and do have the time. I am sure if we were top of the league all season, odds on to go up, then the attendances would be much higher. People would come out of the woodwork then!
So whats the real reason to 'give it a miss' for those people who CAN afford it & who do have the time? Why don't they bother??
Any answers, because I think the support that PNE gets from the Preston populous is disgraceful. (Don't bite my head off, I am not trying to start a fight, just expressing my humble opinion with the aim of starting a discussion.) 😕
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I can afford to do lots of things that I do not currently do and for one good reason, I don't bloody well like 'em!
 
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