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Poor Attendances

  • Thread starter Thread starter matt_pnetownen_
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Poor Attendances

M

matt_pnetownen_

Seeing as our crowds don't seem to be picking up unless we play "big" teams, it's clear that the fault lies with the PNE marketing department. Firstly, the only advertising that I've seen is a small panel in the bottom right corner of the LEP back page. Why isn't there any more around town? I've seen adverts for Blackburn Rovers on the back of Preston Bus in recent years, so why can't we do the same (shame on you for allowing this as well, Preston Bus).

Second, we desperately need a cash turnstite. No, it's not illegal as plenty of away games as cash on the day. We need to get rid of the ridiculous pay more on the day rule, which over the course of a season could cost a dad with two kids 100 quid extra.

And finally, why not get some mailshots going? Drop a flyer through every door in Preston asking for people to come and support the team. What about a 10% coupon on the flyer, to entice people to the club, a voucher for a free pie/pint, or a voucher for a free programme. Anything to get people to part with what is now a considerable amount of money for what is meant to be a working class game.

While I feel that many of the people who only turn out when we're in a play off final are nothing but parasites leeching on the success of any team they can, who want to watch a big match, and who should get lost to Old Trafford, there are also many people who I reckon want to go, but find it too expensive, especially families, and who don't know what they're missing. If we don't get their support, there are many other teams in the area who will.
 
Re: Poor Attendances

What we need is a big picture of dirk shaw on the back of the post telling you to get down to deepdale because were going to give promotion 1 hell of a go.



come on dirk inspire the troops😀 .
 
Re: Poor Attendances

Take Leicester for example.

For our game in a fortnights time, they have offered all season ticket holders the chance to bring a friend/relative, and if they do the friend gets £5 off the match ticket price and the person recommended gets £5 off in the club shop.

Simple, but it'll increase the attendance.
 
Re: Poor Attendances

Having said that, Wigan did something where anyone who watched the Warriors could have a free ticket for Wigan (against Fulham I think). Of 8,000 eligible people, only 2,000 took up the offer.
 
Re: Poor Attendances

matt_pnetownender said:
Having said that, Wigan did something where anyone who watched the Warriors could have a free ticket for Wigan (against Fulham I think). Of 8,000 eligible people, only 2,000 took up the offer.
Click to expand...

but think thats an extra 2000 on the gate, and some of the 8,000 will already be season ticket holders for wigan athletic.

an extra 2000 a week on the gate at deepdale, at approx £15 a ticket = £30k + pies, progs, bets etc estimated extra £40k revenue.
 
Re: Poor Attendances

it isnt realy the fault of the club with the pricing aspect. i dont know if you have noticed but every other club has steeper prices or around the same price as what we charge. you have to compete with these prices or else we wouldnt have the players we do. i can understand your argument but in sum aspects of what your saying is not as easy as you would think. cash turstiles basicly you cant have them for the home club. its all reserved seating now, lower leagues is fine but championship and above cant do this due to the league bosses making a rule on it. they can have cash turnstiles on the away fans because at least 1-2 days before the fixture the home side are told how many the opposing team has sold and must get permission to sell on the day from the football league on cash turnstiles without tickets. the advertising part of your agument tho, i do agree you have a point.
 
Re: Poor Attendances

Comparison of first 9 home games for the last 3 seasons:

1 12,208 * 13,127 * 15,650
2 12,084 * 13,154 * 11,879
3 11,439 * 12,461 * 12,435
4 12,759 * 17,139 * 12,119
5 11,823 * 12,453 * 11,728
6 11,445 * 15,263 * 19,603
7 10,548 * 13,660 * 13,728
8 12,439 * 13,904 * 16,168
9 18,531 * 13,536 * 13,094
===============================================
Avg 12,586 * 13,855 * 14,045
 
Re: Poor Attendances

IF we win are next two maches all the glory north end fans will start coming on.
 
Re: Poor Attendances

i dunno what is is with northen clubs realy.. i dunno if any of you have noticed but its not just north end with poor attendance, Burnley, Blackburn, Wigan (when they were in the championship), Blackpool and Preston????? 🙁
 
Re: Poor Attendances

Of the six supporteres that I know who have not renewed their season tickets this season, not one has been contacted in any way, to try and understand why they have not renewed.
Exit poles are carried out by many organisations, a simple questionare, sould be sent to each of these members, asking why they have not renewed, and an incentive to get them along to one of the games. This could be follwed up with a half season ticket offer, covering the last 50% of the games, but as yet they have received nothing!!!!!!!!!!!!!!!!!!!!!!!!!.
Credit where credit is due though, well dome Mr Simpson on your achievements so far this season.
 
Re: Poor Attendances

Its because there is so many clubs in our area, thats why us, Blackburn etc have poor attendances.
 
Re: Poor Attendances

tonypne16 said:
i dunno what is is with northen clubs realy.. i dunno if any of you have noticed but its not just north end with poor attendance, Burnley, Blackburn, Wigan (when they were in the championship), Blackpool and Preston????? 🙁
Click to expand...


Maybe the market is saturated.

Burnley, doing as well as we are, could only get 11500 and Ipswich had more travelling support.

As for advertising, Blackburn have spent a fortune on it in recent years with no reasonable return from their expenditure.

Blackburn also have so many schemes going that I don`t think anyones paid full price for a ticket for years.


I don`t think there is a quick fix, why did the guy I spoke to in the pub after the game not go on Saturday but did go on Tuesday. Fans (or customers) are far more selective, that `floating fan` will go on when he wants to, not because he sees an advert on the back of a bus.

Too much footy on telly does`nt do the game any good either, both in quantity and the fact that so few people watch a whole game, many just see `highlights` and expect a goal every 3 minutes.

The whole `OFFER` of the game is lacking.

Pre match build up? Whats that, everyone stays in a concrete cave drinking crap beer out of plastic glasses and eating food you would`nt give to your dog normally.

Then rush into the stadium, rush out at half time and then leave early to avoid the traffic, no wonder we`re not attracting `NEW` customers, and I don`t just mean PNE, WHERES THE FUN IN THAT SCENARIO?

Maybe we ought to accept and plan for 15000 ish, when it becomes difficult to get a ticket people will suddenly want one, rarity value, wanting to be involved.

I think there is a marketing issue here but its far more involved than a couple of adverts on a bus or buy one get one free.
 
Re: Poor Attendances

I've got an idea.
The Club say the real prices are Saturdays.
The Home Fans think they are being penalised for 'waiting' or whatever reason until that day , and then getting 'fined' £2.
The Club are probably putting the £2 on to ease the burden-on-the-day on the Ticket Office.
What the Club should do is SCRAP the £2/ticket premium, and for the people who buy the same tickets EARLIER - they get a £2 "credit" per home ticket.
This "credit" is held in their account in the "MyPNE" system.
This "credit" can be accumulated ad infinitum & used in the Club Shop OR to buy a ticket(s). Result:- after 10 "credits" at £2 you can get into the AKTE for free for your eleventh game.

Cash turnstiles - lets have 3 - 2 on the BSK- one for the homers /one for the awayers & another one for the AKTE. These cash ones SHOULD have the £2 extra to "encourage" the home fans to take up this GREAT offer, as Cash (no cards or cheques, to make it easier/quicker to get in) IS A HASTLE FOR THE CLUB. Not bothered about the Away Fans.

Sorted......
 
Re: Poor Attendances

noelpne said:
I've got an idea.
The Club say the real prices are Saturdays.
The Home Fans think they are being penalised for 'waiting' or whatever reason until that day , and then getting 'fined' £2.
The Club are probably putting the £2 on to ease the burden-on-the-day on the Ticket Office.
What the Club should do is SCRAP the £2/ticket premium, and for the people who buy the same tickets EARLIER - they get a £2 "credit" per home ticket.
This "credit" is held in their account in the "MyPNE" system.
This "credit" can be accumulated ad infinitum & used in the Club Shop OR to buy a ticket(s). Result:- after 10 "credits" at £2 you can get into the AKTE for free for your eleventh game.

Cash turnstiles - lets have 3 - 2 on the BSK- one for the homers /one for the awayers & another one for the AKTE. These cash ones SHOULD have the £2 extra to "encourage" the home fans to take up this GREAT offer, as Cash (no cards or cheques, to make it easier/quicker to get in) IS A HASTLE FOR THE CLUB. Not bothered about the Away Fans.

Sorted......
Click to expand...

I've heard a lot worse ideas.
 
Re: Poor Attendances

White in Exile said:
Comparison of first 9 home games for the last 3 seasons:

1 12,208 * 13,127 * 15,650
2 12,084 * 13,154 * 11,879
3 11,439 * 12,461 * 12,435
4 12,759 * 17,139 * 12,119
5 11,823 * 12,453 * 11,728
6 11,445 * 15,263 * 19,603
7 10,548 * 13,660 * 13,728
8 12,439 * 13,904 * 16,168
9 18,531 * 13,536 * 13,094
===============================================
Avg 12,586 * 13,855 * 14,045
Click to expand...

if the 3rd column is this season (i recognise the figure from saturday...i think) then the trend is surely up not down? ....though hardly by the margin one might expect from results/entertainment on offer
 
Re: Poor Attendances

noelpne said:
What the Club should do is SCRAP the £2/ticket premium, .
Click to expand...

It is not a premium on the day - there is an advance booking discount of £2

Plus: your suggestion is

A too complicated, i sometimes book 3 tickets for fans with their own mypne numbers, how do they get credited with the discount?

B likely to fall foul of the rule that home and away fans be charged the same for similar accomodation.


Plus, cash turnstiles only really work with a sit-anywhere policy - random allocation of fixed seats at the turnstile will not be acceptable neither would allocating only corner block seats for cash turnstiles
 
Re: Poor Attendances

White in Exile said:
It is not a premium on the day - there is an advance booking discount of £2
Click to expand...

depends how you look at it really. To some its a discount for early booking and to others, the pay on the day is a surcharge.

Either way, it should be scrapped.

Regardless, if the stadium is 25% empty every home game, then something needs to be done to bring in fresh supporters.

Certain offers always work in the short term:-

Discount season ticket holders for bringing along a friend.
Wholesale lowering of prices
Selected price lowering for certain matches.

Personally I would prefer a grading system brought in for matches and get some quality pint pouring machines to get throughput on sales in that area.
 
Re: Poor Attendances

motiv said:
Certain offers always work in the short term:-

Discount season ticket holders for bringing along a friend.
Wholesale lowering of prices
Selected price lowering for certain matches.
Click to expand...


Blackburn have tried all this and more AND IT DOES`NT BLOODY WORK.

All you do is alienate season ticket holders.

It needs a revised view, not a 2 year olds marketing strategy.

You have to make people WANT to come, you have to make them think they are missing something, you need to make people think they want to be involved, its a long term operation, you need them to start coming on and keep coming on.

Buy one get one free is for selling trash to idiots.

Football needs to fight back and up its offer to get new customers, ideas please.
 
Re: Poor Attendances

thonker3 said:
Blackburn have tried all this and more AND IT DOES`NT BLOODY WORK.

All you do is alienate season ticket holders.

It needs a revised view, not a 2 year olds marketing strategy.

You have to make people WANT to come, you have to make them think they are missing something, you need to make people think they want to be involved, its a long term operation, you need them to start coming on and keep coming on.

Buy one get one free is for selling trash to idiots.

Football needs to fight back and up its offer to get new customers, ideas please.
Click to expand...

This is the problem Thonker. You have to get people in before you can make them "Want" to come back.

If you don't heavily discount or have special offers, you will not get new blood in.

In the majority of any marketting departments, the biggest expense is getting in new customers. This is why offers are always used.

Season ticket holders are already with you. without sounding like some marketing bod, you don't need to worry about them until March next year. They have paid there money. They are already loyal customers, so you offer them other things (shop discounts).

Without new blood, you won't get new season tickets holders.

Prestons current marketing scheme is aimed at children. It's a long term policy, but it won't bump the current attendance up. only with across the board offers to get new people in, will the attendances increase.
 
Re: Poor Attendances

motiv said:
depends how you look at it really. To some its a discount for early booking and to others, the pay on the day is a surcharge.

Either way, it should be scrapped.

.
Click to expand...


Why?

Benefits of scrapping the discount & charging all the same Matchday price

Possible marginal increase in gates

Dis-benefits

Need to employ more staff = higher cost

Less predictability on food & beverage sales = more waste or more unhappy punters

Longer queues - hassle for all and likely to put off some people from attending = reduction in income

Longer queues = more stewarding needed = higher cost

If match day price is reduced to discount price, income is reduced off setting any increase in sales. = reduced income

If match-day price stays the same, previous advance bookers are unhappy

If difference split, previous advance bookers are unhappy.

>>>

Would you care to set out your case for removing the advance booking discount?
 
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