The club is like a 1960's Spanish Hotel, owned by a wealthy family.
Once a swanky place that the great and the good visited, a nice place with outdoor pool, sun loungers, en- suite bedrooms, a lift, it was pretty cutting edge at its time and had a good occupancy level.
However some larger financed groups realised that Hotels could make a good return on investment and made nicer Hotels with better facilities such as a gym, indoor pool, sauna, steam room.. you know nicer things.
The old 60's hotel owners didn't keep up and now in 2025 they still have an old hotel with some "rustic charm" such as pictures on the walls of 60's superstars who graced the hotel back on the day, loyal members of staff, who are getting on in years and aren't really up to the job, but what can you do, you can't just replace them with hungrier more effective members of staff can you?
Then you have the occupancy level that is now at 30%, loyal customers who enjoy the "rustic charm" and loyal to the family owners.
The bedrooms are old fashioned, the tiles are avocado in colour and the smell is musty... It needs a big revamp.
All the while the finance group hotel has evolved with the times, renovated the hotel regularly, invested in it's staff, it charges more than the family owned 60's hotel but the guests see value for money and enjoy the experience the hotel has a healthy occupancy of 80%.. it makes money.
It really is simple, invest or sell up.
A quite reasonable analogy.
I have my own thoughts on the matter which I will share once I can be bothered getting my arse into gear.